Lays has introduced chocolate covered potato chips, and despite their obvious branding towards women, there will likely be equal appeal arising from the somewhat less targeted stoner segment. And while I could bore you with a detailed explanation of Lay’s new offering, let’s face it: this isn’t rocket science kids. They’re potato chips dipped in chocolate. They’re terrible for you and they probably taste delicious. But before you think you run out at 2:00 AM to the nearest 7-eleven to pick up a bag, think again. They’re going to be sold exclusively at Target, so do your munchy planning in advance.
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